mixa JOURNAL
Taste, written down.
Conversations with the women shaping what the region buys — and notes from the brands learning to follow them.
FOR CREATORS
How to Maximize Your Style.
If you're a creator, we already know your notifications are buzzing with DMs asking where your shoes, jacket, and lip combo are from. Your audience is already asking. You are already answering.
Creator Economy
The creator economy is becoming creator commerce. Here's what that means.
The creator economy was built on a simple model: brands paid creators for attention. Creator commerce changes the model: creators can now earn from the commerce their recommendations generate.
Creator Economy
Affiliate marketing vs influencer marketing vs creator commerce
These three terms are used interchangeably and they mean different things. The confusion is expensive, because each one is paid for differently, measures different outcomes and suits different objectives.
For Creators
You're already recommending products. Here's how to start earning from them.
Someone asked you where the jacket was from this week. Probably more than one someone. You answered, because you always do.
For Creators
Brand deals shouldn't be your only income stream
Paid collaborations are an important part of creator income. But they are also project-based. One month can be busy. The next can be quiet.
For Brands
Why brands are moving from influencer marketing to creator commerce
Most brands can tell you what an influencer campaign cost. Far fewer can tell you exactly what it produced.
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